Well, you do not need to settle down with a regular-looking or regular-functioning marketplace website! It is because the PHP script supports complete customization. And today we are going to explain how you can customize your script as per your industry niche easily! So, with no more delay, let's jump into the topic.
Where to Start From?
We totally understand your concern when it comes to customizing a PHP script. The toughest thing is to decide where should you start, right? If you are stuck in the same situation, follow this guide!
- Start With Design & Branding
The first impression is always important! And to create a strong impression on your target audience, you first need to focus on the branding of your marketplace. So, your goal should be customizing the design, layout, color scheme, and font of the website marketplace script. Also, add a visually-appealing logo and business-specific content to capture the attention of your target audience fast. At this stage, your marketplace platform will be aesthetically pleasing enough to create that wow factor.
- Tailor the User Registration
The next customizable aspect of your PHP script is user registration. The more hassle-free the registration process is the better it will engage the users. Most readymade website clone scripts come with user registration and a profile management system.
All you need to do is tailor it to make it user-friendly. To begin with, customize the registration by adding or removing specific fields relying on the user data you want to collect. Also, integrating the social media login facility can work well in elevating the user experience of your marketplace platform.
- Add Relevant Job Categories & Project Listing
Regardless to mention, a php marketplace script integrates several dynamic category and sub-category forms. Hence, depending on your market niche, you can add the categories to your marketplace platform. For the best outcome, dig into the market to research which items are high in demand. Later use them on your marketplace platform.
- Make the Navigation System Easy & Reliable
When customizing your website marketplace script, don’t miss out on personalizing the navigation system to make it more user-friendly. You must tailor the search system and navigation of your site in such a way that the users can find specifically what they look for.
In that case, including advanced search and sorting filters can be a great choice! You can add search filters like location, relevance, popularity, and sorting options like low to high or high to low pricing.
- Streamline the Payment Processing System
Top-rated readymade website clone scripts integrate multiple payment gateways. Now, you need to decide which ones among them you want to enable. Again, studying your target audiences and their preferences can help in this case. Well, enabling Paypal and bank transfer is a must as both of these two are pretty popular and considered reliable by all! Apart from online transfers, make sure to include cash in the delivery system because online marketplace platforms are incomplete without hand-to-hand transaction facilities.
- Enable the Messaging System
Suppose you are building a classified platform like OLX where old and used items are bought and sold, you must enable the messaging system of your php marketplace script. With a built-in chat system, the users of your platform can engage in smooth and seamless communication. And to enhance the feature, you can include real-time notifications, file-sharing capabilities, etc. With such an enhanced communication system, you can also foster a better relationship between the users, encouraging repeat business.
- Include a Ratings & Review System
Nothing comes easy, especially driving users to your new marketplace. For that, you need to prove your platform to be reliable, authentic, and genuine. To do so, enabling the ratings, feedback, and review system of your php marketplace script is a must!
The ratings and reviews from your old users can encourage new users to try your marketplace. To increase the user experience, make sure to include some additional features like comment moderation, verified reviews, etc.
- Change the Language in the Dashboard
If you want to create a successful online marketplace, reaching your target audience of all the nooks and corners, you need to break the language barrier. Not to mention, PHP scripts support multiple languages. All you need to do is enable the option of translating the language on the dashboard. Language customization makes sure that your target audience from different regions can use your services conveniently.
- Don’t Miss Out on the Saved Search & Social Share
A classified platform is incomplete without saved search and social share options. So, while customizing your website marketplace script, make sure to include these two options. As a result, users can save the items they like so they can buy them later. On the other hand, social sharing allows your marketplace to gain exposure!
Final Words
It’s the customization capability that makes a php marketplace script so reliable and dependable among marketplace startup owners. However, customization involves modifying the script’s codebase. So, it's better to seek expert help for ease of operation. Don't worry about the customization cost as it’s pretty affordable, and starts as low as $9 per hour. So, get your script, customize it with this above guide, and build a money-making business in no time!
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